Product roadmaps

Product roadmaps aren’t one-size-fits-all. Build a product roadmap that works for you and your team.

book cover of the PM's guide to roadmapping tools

Find the perfect roadmapping tool for your team's workflow

What is a product roadmap?

Here’s a funny thing about product roadmaps: they’re not literal roadmaps. You can’t follow them the way you follow Google Maps. That’s why the term “roadmap” can be misleading. It implies a prescribed, step-by-step path to follow to achieve “success.” But as any product manager knows, this isn’t how product roadmaps work. So what is a product roadmap, really?

At its core, a product roadmap is a visual communication tool that illustrates and aligns your entire organization on high-level product strategy. Product roadmaps visualize where a product is going and how it will evolve, but is not a concrete, must-follow-to-a-tee plan; it can evolve and shift with the product too. For product managers, the goal of a product roadmap is to align internal stakeholders and inform the market about their product vision.

There isn’t one subscribed to way to create a product roadmap given all of the different ways product teams are structured and the wide-ranging set of products that they’re managing. Below, you’ll find helpful guides on how to create a product roadmap that works for you and your team.

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