Chapter 1
Product Ideas
The information product teams need to turn customer feedback into validated product ideas.
Product Ideas 101
Product managers use a wide array of sources of information that influence the ideas and features they’ll develop. This guide is here to help product leaders develop actionable strategies for capturing, organizing, processing and planning the product ideas that yield the most impact and value for an organization.
Chapter 2
How to extract product insights from customer feedback
Chapter 3
How to gather actionable customer feedback from customer-facing teams
Chapter 4
Best practices for collecting customer feedback using surveys
Chapter 5
How to find the best features to build using the right customer interview questions
Chapter 6
How to build better minimum viable products and features with user journey mapping
Chapter 7
4 product value proposition models for product managers
Get your copy of the Customer Feedback eBook
By submitting your email to this form, you're consenting to receive roadmapping content related to this eBook's topic.
Where do product ideas come from?
Product ideas emerge from a combination of sources and research synthesized and compiled by the product team. The market ecosystem, the competition, the product vision—ideas and features are influenced by and benchmarked against a lot of information.